“拉开序幕”
用英语怎么说？

The president of the United States is now on TikTok. Joe Biden’s campaign launched an account during the Super Bowl on Sunday, kicking things off with a post about the game captioned “lol hey guys.” I called my colleague Charlie Warzel, who covers tech and internet culture, to discuss what the president is doing on the video platform, and how politicians face the same pressures as any other content creator. One obvious reason is you just need to be where people are. That’s what presidential candidates do. It seems like Biden is throwing stuff at the wall to see what sticks. The internet is so much weirder and more fractured than it was in 2020. It is so much harder to not only attract attention, but to dictate and program media cycles.

美国总统现在也玩TikTok了。乔·拜登的竞选团队在周日的超级碗期间开通了一个账号，发布了一条关于比赛的帖子，配文是“大家哈罗”，以此拉开序幕。我打电话给我的同事查理·瓦泽尔，他是负责报道科技和网络文化的。我们讨论了总统在视频平台上干些什么，以及政治家如何面临与任何其他内容创作者相同的压力。一个显而易见的原因是，你需要出现在人们所在的地方。这就是总统候选人所做的。拜登似乎在做各种尝试，以看什么行得通。现在的互联网比2020年时更加怪异和碎片化。现在不仅吸引注意力变得困难得多，去主导和规划媒体周期也更加不易。