“塑造”
用英语怎么说？

This difficult choice was well explained by a former director of the BBC. He once stated that the real job of the BBC is to make popular programs good, and to make good programs popular. This classic idea still stands today. It means the BBC must serve everyone while keeping its high standards. If you have an opinion on this topic, you can write a letter to share your thoughts. Public participation is highly valued in these discussions. We must ensure that the public has a say in the future of public media. The BBC belongs to the public, so its direction should be shaped by the people, not just by private agreements.

前BBC主管很好地解释了这一艰难的选择。他曾表示，BBC的真正工作是让受欢迎的节目变好，并让好的节目受欢迎。这一经典观点至今仍然适用。这意味着BBC必须在保持高标准的同时为每个人服务。如果你对这个话题有看法，可以写信分享你的想法。在这些讨论中，公众参与是备受重视的。我们必须确保公众在公共媒体的未来中拥有发言权。BBC属于公众，因此它的发展方向应该由人民来塑造，而不仅仅是通过私人协议。